The REALLY INTERESTING GROUP is a creative practice built as a deliberate structure, designed to hold commercial work, cultural projects and long term experimentation under one coherent identity.

Founded in 2026 and based in Amsterdam, RIG is assembled by intent rather than scale and built on long term relationships, shared standards and mutual trust.

We work across scales and contexts without confining ourselves to a single format. Output may range from campaigns, identities and spatial environments to books, platforms, tools, exhibitions or organisational systems.

The constant is not medium but method. We follow a simple hierarchy: idea, structure, form.

We begin conceptually and develop work that can operate commercially, culturally and infrastructurally at once.

Alongside commissioned projects, we initiate our own. If the conditions do not exist, we build them.

RIG is fixed in principle, ambitious in scope and open in potential.